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American Equity Content Strategist, Eagle Life Marketing in West Des Moines, Iowa


American Equity Investment Life Insurance Company is a leading retirement income provider specializing in fixed index annuities designed to protect principal and guarantee income. American Equity is committed to quality products and high-level customer service, integrity, excellence and safety, delivering customers the promise of protected growth of their savings and the dignity of a paycheck for life.

Founded in 1995, they currently fund over half a million retirements nationwide. American Equity is a NYSE-listed company and maintains an “excellent” rating from AM Best. The company is the #3 producer of fixed income annuities, has over $57 billion in assets, 21,000 active agents and over 600 employees. They succeed by hiring people who embody the beliefs that drive their unique, energetic, fast-paced and caring culture. The team is built on trust, motivated to accomplish a shared mission through collaboration, ownership, drive and innovation.


We are looking for a Content Strategist to join our team. You will be responsible for content development, tactic recommendations, writing about advanced planning concepts, thought leadership, and consistent product messaging that tells a compelling story to our financial professional audience.


  • Identify and create the narrative around each of our products that aids in understanding

  • Brainstorms and develops differentiating ideas, transforms these ideas into powerful and effective written communications.

  • Collaborates with multiple teams to deliver high quality, accurate content that is consistent with our brand guidelines.

  • Properly identifies audience segmentations and targets that will lead to engaging and powerful communications

  • Identifies ways to test content and learn from results

  • Gathers key business insights and applies strategic thinking to create short and long-term vision for compelling content.

  • Writes and directs content direction through multiple digital and print mediums such as brochures, presentations, email and direct mail campaigns, blog and website content.

  • Partners with graphics designers to refine and deliver an engaging story.

  • Works with outside vendors for printing and other communication activities and internal partners for various projects.

  • Performs other related work as assigned.


None required for this position


Bachelor’s degree (B.A.) from four-year College or university in journalism, communications or related field of study; and four years of related experience; or equivalent combination of education and/or experience.

Writer Portfolio required to demonstrate skills and abilities.


None required for this position.


  • Must have knowledge of annuity principles and products

  • Requires knowledge of Microsoft Office programs as well as possess excellent written communication skills.

  • Knowledge of AP writing style.

  • Strategic thinker who understands how their strategic and creative work contributes to an overall campaign effort.

  • Strong ability to translate strategic ideas to verbal and written form and ability to communicate brand.

  • Strong understanding of high quality journalism and how content should be promoted to a wide audience.

  • Exceptional writing skills.

  • Ability to use analytics to inform content strategy.

  • An effective collaborator who knows how to network and build effective relationships across company departments.

  • An excellent communicator who balances listening with persuasive and clearly articulated points of view.

  • Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations.

  • Ability to write reports, business correspondence, and procedure manuals.

  • Ability to effectively present information and respond to questions from groups.

  • Ability to respond to common inquiries or complaints from customers.

  • Ability to calculate figures and amounts such as interest, commissions, proportions, and percentages.

  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

  • Ability to multi-task and successfully handle pressure and meet deadlines in a fast-paced work environment while being detailed orientated.

This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job related instructions and be required to perform other job related duties requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.