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Brokers International Content Specialist in Urbandale, Iowa

Brokers International [“BI”] is one of the nation’s largest and longest standing insurance marketing organizations, delivering fully integrated insurance, retirement, and wealth management solutions to 25 agencies and 2500 independent agents in 49 states. At BI, our passion is to help our partners succeed. We do this every day with industry leading marketing solutions, product support, and back office operations. We are a strategic growth accelerator for our partners.

Under the leadership of CEO Mark Williams, BI is making significant investments in talent, operations, sales and marketing capabilities, and digital platforms in order to step-change its ability to drive accelerated growth as a strategic partner.

BI’s culture is one of inclusion and passionate teamwork. You will be surrounded by individuals that are passionate about our company, our brand, the level of support we provide our partners, and working as one integrated team. Our core values are Teamwork, Work Ethic, Integrity, and Customer Service. If you are up for the challenge, come join us and be part of taking BI on a new journey of accelerated growth and success.

The Role

The Content Specialist combines conceptual and writing talent and technological proficiency to develop communication and content. The Content Specialist creates content for Brokers International, Broker’s supporting brands, as well as organizations in our down line in their respective brand voices. The Content Specialist is responsible for digital content best practices including digital ad copywriting, social media, e-mail writing, and brand voice and expression.

Essential Job Functions

  • Produce content and copy for all marketing and advertising materials.

  • Responsible for idea generation and creative concepting to drive campaign and creative development.

  • Provide strategic support and discussion to ensure all projects are targeted and effective.

  • Review and provide editorial quality control for all work produced by the creative services department.

  • Work within our departmental project management software to confirm brief input, manage project schedule, document scope changes, initiate reviews, and close and archive projects.

Knowledge, Skills and Abilities

  • Must display Core Values

  • Knowledgeable in response and conversion marketing best-practices and philosophies

  • Strong knowledge of Microsoft word and PowerPoint

  • Exceptional understanding of grammar rules and ability to provide thorough, editorial, quality control

  • Exceptional written and verbal communication skills

  • Strong conceptual skills with an ability to deliver big ideas that drive results

  • Strong understanding of content creation principles, response marketing, and brand voice and expression

Experience and Education

  • Three plus years of experience generating content across a variety of mediums, or a combination of both education and experience.

  • Financial services experience is preferred.

  • Writing samples preferred.

  • Bachelor’s degree in English, Journalism, Writing, Advertising preferred.

Benefits & Perks

Brokers International offers a comprehensive benefits package including competitive pay, PTO, paid holidays, medical/ dental/vision coverage, Family medical flexible spending account, Dependent care flexible spending account, retirement plan options, employer paid short term disability, long term disability, and life insurance. We also reward our associates’ hard work with profitability bonuses and tuition reimbursement. We strive to provide a workplace that promotes health and well-being with a work/life balance. We have adjustable sit/stand desks, a gym reimbursement program and free, fresh fruit is available daily. We wear jeans every day and close every Friday at 3 p.m.

We do not sponsor employment visas.

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