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Verint Systems, Inc. Marketing Specialist in Des Moines, Iowa

Marketing Specialist

Location US-Remote (United States)

Job ID 16206

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at

Verint is currently seeking a Demand Generation Marketing Specialist who will play a key role on our Experience Management marketing team. As part of the broader Americas Marketing team, this role works cross-functionally and coordinates with the sales, product marketing, digital, and operations teams. The person who fills this position will be an integral member of the team, tasked with developing, executing, and measuring the success of marketing campaigns and programs. We're looking for a collaborative self-started who has a passion to work across teams, and to build programs and campaigns that drive business results.

Principal Duties and Essential Responsibilities:

  • Develop a deep understanding of customers, products and the buyers’ journey.

  • Develop and implement marketing plans and programs with a focus on driving brand awareness in the Experience Management category and driving revenue generation/leads. Leverage multiple channels including email, web, digital advertising, direct mail, events, webinars, intent, social and BDR outreach.

  • Partner across marketing, content, Go-to-Market, product marketing, sales, and design teams to create messaging and content for integrated engagement and nurture campaigns that engage accounts based on vertical, use-case and personas..

  • Communicate to sales partners regarding programs, events, and campaign specific information.

  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines, and processes.

  • Responsible for tracking opportunities, pipeline, and marketing influence using marketing automation and CRM tools. Measure and report on XM campagins with actionable insights.

  • Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.

  • Measure and report the results of partner marketing programs, promotions, and co-marketing activities.

  • Work both independently and collaboratively at varying capacities; leading projects individually, leading projects in partnership with a teammate or supporting portions of projects led by management.

Minimum Requirements:

  • BA/BS degree or equivalent work experience.

  • Minimum 3 years of experience in B2B marketing/demand generation experience.

  • Computer proficiency with Microsoft Office Suite

  • Ability to gain and apply knowledge of various software systems/programs including marketing, survey and social media tools for various uses.

  • Excellent written and verbal communication skills.

  • Ability to multi-task and meet critical deadlines.

  • Creative problem-solving skills.

  • Excellent organization, time management, and customer service skills.

  • Ability to grasp, understand, and support creative concepts.

  • Ability to work both independently and in a collaborative team atmosphere.

  • Successful completion of Verint background screening process including, but not limited to, employment verifications, criminal search, OFAC, and SS verification

As an equal opportunity employer, Verint Systems Inc. prides itself in providing employees with a work environment in which all individuals are treated with respect and dignity. This means we are committed to providing equal opportunity to all qualified employees and applicants for employment without regard to one’s race, color, religion, national origin, age, gender, disability, alienage or citizenship status, marital status, creed, genetic predisposition or carrier status, sexual orientation, Veteran status or any other classification protected by applicable federal, state or local laws. This policy applies to all terms and conditions of employment including but not limited to hiring, placement, promotion, compensation, training, leave of absence or termination.