Fiserv Senior Marketing Strategy Specialist in Cedar Rapids, Iowa
This role can work remotely from any location in the US.
What does a great Marketing Strategy Specialist do?
The incumbent in this role is responsible for the identification and execution of custom content and engagement strategies for all Card Services marketing channels. This role supports the organization’s strategic marketing objectives, client and consumer engagement, innovation needs and Card Services’ revenue goals, coordinating with product teams, marketing staff, internal clients and colleagues, and with external vendor partners. Partner with internal and external digital design, integration and development resources to demonstrate existing visual assets, identify new assets and collaborate on how user experiences are ultimately brought to life across the marketing spectrum.
Build and execute marketing strategies to support the organization’s product launches, partner channels, Card Services revenue goals, cross-selling, support and overall client and consumer adoption, and other needs as required.
Ensure that marketing content drives engagement with target audience(s), which will vary by channel, and that digital content is optimized for performance and conversion.
Find opportunities to improve user engagement through strong marketing content, and work with internal partners and content resources to map out user journeys and bring those ideas to life effectively.
Look ahead to emerging channels to ensure strategic and tactical plans are executed with appropriate requirements for planning and implementation.
Author and publish content within sales materials, videos, content management systems, email automation tools and social media channels, to name a few.
Partner with internal and external marketing, product, finance, integration and development resources to bring marketing campaigns to fruition.
Draw measurable insights from digital and financial analytics, competitor data and available market research.
Report on the success of user engagement efforts and follow up to maximize opportunities identified.
Handle day-to-day marketing requests, content production deliverables and internal approval processes.
Performs other duties as required.
Responsible for performance of marketing deliverables as they add to the overall efficiency of Card Services’ revenue and strategic growth goals.
You’re the kind of person who:
Has knowledge of SEO strategy, Google Analytics, Adobe Analytics, Adobe Experience Manager (AEM) and other content management tools
Has deep interest and knowledge of the B2B marketing space and emerging digital and payment industry trends
Is a clear thinker, organized, deadline-oriented and strong focus on driving results
Has excellent command of English language required (specifically, writing for marketing channels)
Can balance multiple tasks and projects with strong prioritization skills
Works in dynamic and fluid situations, and effectively navigates through ambiguity
Works with cross-functional teams to help build effective processes
Understands Microsoft Office Suite products
Has proficiency in using marketing automation platforms
Basic Qualifications for Consideration :
Bachelor’s Degree in Business, Marketing, Communications or a related field; or equivalent combination of education and experience
You have 8+ years of experience managing marketing strategy, execution, analysis and measurement
You have 5 years of experience executing digital marketing strategies
Working experience in regulated industries
Working experience in financial services is a plus
Preferred Skills, Experience, and Education:
- Experience with B2B usage of core social channels including LinkedIn, YouTube, Facebook and Twitter
Travel required : up to 30% annually
Leadership Capabilities Required
Earn client trust every day: Business Acumen
Understands our business, products, services and how we make money. Recognizes how his/her business area and/or role is connected to the broader Fiserv strategy and what levers to pull to add value. Creates new, better means to achieve enterprise and business group success and measures achievements in financial terms.
Create with purpose: Strategic Insight
Sets a clear, compelling vision of our future and strategy to guide decisions and actions. Takes a broad and long-term perspective toward issues. Demonstrates sound business judgment and decision-making. Accomplishes this through business and market awareness and connecting multiple data points to produce insights.
Drives for results
Takes a focused approach to managing and monitoring operations, making business process and operational adjustments to drive improved results. Sets high standards of performance and accountability. Ensures everyone is clear on priorities. Meets commitments and takes ownership of situations he/she is involved in.
Deliver on the promise of one Fiserv: Learning Agility
Addresses new opportunities with curiosity and confidence and encourages intelligent risk-taking. Proactively learns and persist in the face of change while remaining a positive and calm role model undeterred by ambiguity and pressure. Demonstrates resilience and growth and influences others to do the same.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Learn more about us.
To support the total well-being of our associates, Fiserv takes a broad approach to our benefits. We offer a comprehensive benefits package that provides flexibility and affordability with a variety of medical, dental, vision, life insurance and disability options.
We are #FISVProud of our benefits and well-being programs. Our commitment to wellness, wellness education, preventive services and fitness activities are designed to meet you where you are.
Life moves fast. And as it does, we know most people aren’t thinking about “financial services” But we are.
We help people and businesses move money and information every minute of every day. Our solutions connect financial institutions, corporations, merchants and consumers to one another, millions of times a day, behind the scenes, reliably and securely.
We’re Fiserv, a global leader in Fintech and payments enabling innovative financial services experiences that are in step with the way people live and work today. The company’s approximately 44,000 associates proudly serve clients in more than 100 countries, so their customers, members and consumers can move money when and where they need it, at the point of thought.
Our Aspiration is to move money and information in a way that moves the world. As a FORTUNE™ 500 company and one of FORTUNE Magazine World’s Most Admired Companies for the seventh consecutive year, we are committed to excellence and purposeful innovation.
In this role you will be aligned with our card solutions team. Card Services authorizes and settles point-of-sale (POS) and ATM transactions, monitors and drives ATMs, provides nationwide switching of debit, credit, prepaid and ATM transactions, and owns the Accel® Network. We provide clients with proven solutions to maximize profit, reduce cost, and mitigate risk.
We welcome and encourage diversity in our workforce. Fiserv is an Equal Opportunity Employer (Minorities/Females/Vets/Disabled/LGBT)
Explore the possibilities of a career with Fiserv and Find Your Forward with us.
Fiserv is an Equal Opportunity Employer/Disability/Vet. Visit http://www.careers.fiserv.com/eeo for more information.
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